Johnson & Johnson is replacing its familiar signature script logo – in place since 1887 – with a new look that reflects its sharpened focus on pharmaceuticals and medical devices. The old logo will still appear on consumer products via a company recently spun off from J&J.
Tag: pharmaceutical logos
VSA Prescribes ‘Curiosity To Cure’ Campaign
VSA Partners has led the brand transformation of AMRI, a leading contract drug manufacturing organization, emphasizing its ability to take drug development “from curiosity to cure.”
JKR Simplifies OTC Medicine Market
Betr is a new DTC brand providing over the counter medications with a give-back model. With a “ruthlessly simple” brand identity from Jones Knowles Ritchie, Betr hopes to disrupt the $35 billion OTC category.