PepsiCo’s Rockstar Energy Drink unveiled a new kind of energy drink – Rockstar Unplugged – encourages consumers to enjoy an energy drink when they want to unwind. A partnership with MTV is in the works.
Tag: Rockstar Energy Beverages
Pepsi Global Design’s New Rockstar
A new global visual identity refresh for Rockstar Energy Drink was created completely inhouse by PepsiCo’s Global Design team.