A well-strategized business event is a great source of profile-raising and customer acquisition for any kind of businesses — and it doesn’t have to break the bank to be effective and successful. A survey conducted by EventTrack revealed that 49% of brands achieved 3-5 times the return for every dollar spent on event marketing, with 29% receiving an ROI of 10:1.
Here are the top 4 key points that event organizers need to know before kick-starting a flawless business event:
- Set Clear Objectives
Before you announce a business event, decide what products, goods or services you will offer your clients and what is the reason behind choosing them. Once you have listed down what you wish to achieve, you can structure your event around how you can achieve these goals.
Importantly, make SMART goals that’ll help you track your performance, effectiveness and goal to reality ration. These SMART goals will then give insights to understand whether you made the right moves or not.
- Prepare a Plan & Set Budget
First, prepare a list of the main big responsibilities, and then explain them out in as much detail as possible in the form of specific steps that must be accomplished. It is important to allot the timeframe in the plan: that is the time required for completing a task.
After drafting a plan, look at the list of tasks and reflect them in your dedicated budget. It is also worth thinking about a reserve in case of unexpected circumstances and unforeseeable situations.
- Alert the Media & Build Buzz
Take some time prior to the event and tell your audience about the big day coming up. Do not underrate the time on-hand for the successful promotion of an event.
Use the power of social media to spread the word out and to get your target audience excited about the event, depending on the type of business event you’re planning.
Your marketing plan could include email outreach, direct mail, in-store signage, radio, print, brochures, and other advertisement material.
- Present Your Best on the Day
Finally, on the big day, make the effort to ensure your guests have a great time. Interact with them, ask them about their interests and develop your brand recognition. And if possible, arrange some giveaways or souvenirs, that’s the free stuff (a sort of reminder) that people will get to take home with them. If that’s a sample of your product – great.
You should remember why you are holding the event and stay true to the theme.
Just remember that the experience is the most important part of the game. It is best to hire event planners like Pop Corporate Events to handle the job so that there is no risk. Look for an event management firm that has experience handling business events so that your event can go smoothly.
They will take care of everything and you will be able to have a successful event. It will cost you a little but the investment is worth the price.
