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LogoLounge 2019: Doors

LogoLounge 2019 June 20, 2019 Gordon Kaye

Portals to another world, time, or at least another frame of mind have become a literal manifestation in this year’s trends. Doors and windows allow us the ability to peer into that other dimension while staying firmly rooted to our here and now. They serve to invite us to become a voyeur or a participant, and it’s just that invitation that is so alluring with this theme. There is a certain amount of fantasy associated with what’s outside the opening, but restraint in the rendering of the passage assure it will not seem out of place.

Doors and windows have long been powerful agents to sell an analogy. Doors signify a right of passage, a pathway to a solution, an opportunity, or a sign of welcoming. Windows in much the same way are considered a set of eyes that allow you to see into another’s soul or another world. They serve as connectivity between here and there. These examples are relatively literal, but the reference to passages can be equally as effective in a metaphorical manifestation. Dream analysts could rift on this for hours, so we’ll move along and leave them to it.

  • ALEX LOKA, SHANGRI-LA HERITAGE
    ALEX LOKA, SHANGRI-LA HERITAGE
  • KIRA CHAO, 365 DAYS OF CACTI
    KIRA CHAO, 365 DAYS OF CACTI
  • ATLAS BRANDING, HAYWOOD STREET
    ATLAS BRANDING, HAYWOOD STREET
  • LOGODESIGNCREATION.COM, SOHAIB AWAN
    LOGODESIGNCREATION.COM, SOHAIB AWAN
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About Gordon Kaye

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