Baker Ranch, a master planned community in Southern California, has seen home sales averaging 1.8 homes per day. The client attributes that success, in large part, to the efforts of marketing communications firm Gauger + Associates and an extensive integrated marketing campaign that includes branding, environmental graphics, marketing collateral, video, visitor center, and a multimedia advertising program.
The firm identified Baker Ranch’s unique resort amenities as the best way to separate it from the many competing communities in Orange County CA, and they used these amenities to inform the foundation for brand positioning, centering it around the theme of resort living.
