Ample Hills Creamery is drawing rave reviews from ice cream lovers for an engaging visitor experience created by design studio C&G Partners at their new ice cream factory in Red Hook, Brooklyn. The space tells the story of how co-founder/husband and wife duo Brian Smith and Jackie Cuscuna became ice cream purveyors, explains the manufacturing process, and highlights the company’s local roots. “The story behind Ample Hills Creamery plays a significant role in what makes the company different, interesting and successful,” says Keith Helmetag, co-founder and partner at C&G. We developed a range of design elements to articulate their unique narrative and engage factory visitors in a way that’s informative and entertaining.”
The experience centers around a self-guided plant tour with observational views onto the factory floor and selective tour stops along the ice cream making process. Each station is accompanied by interactive displays to help bring the story to life. The display stations are shaped to match the signature spoons in the lids of Ample Hills pints. Custom-made overhead light fixtures resemble downward-facing oversized ice cream scoops, and an ice cream-inspired color palette is used for the outer side of the scoop lights, as well as back wall and window lettering.