The Baiocco and Maldari Connection (BAM), a Brooklyn-based branding and content creation agency, has launch a provocative campaign for Brockmans Gin, a U.K-based brand, targeting New York City’s “urban adventurers.” Utilizing the tagline “Like No Other,” the campaign highlights Brockmans’ “unique and smooth taste” that can be served straight or on the rocks. The outdoor ads, which capture images from a sophisticated evening on the town, are the cornerstone of the campaign, which have begun to roll out on phone kiosks in the following districts: Nolita, Lower East Side, SoHo, and Chelsea as well as Illuminated wallscapes. “This is a gin like no other for a city like no other,” comments Chief Creative Officer Rob Baiocco. “Brockmans Gin fits this town like a glove. We tried to capture that sexy, delicious night time vibe with all the work.”
The Baiocco and Maldari Connection is located in the tech triangle of Dumbo, Brooklyn; founders are Baiocco and Maureen Maldari. Credits for the campaign also go to Creative Director Gary Ennis, Account Director Katelyn Lurvey, and Assistant Account Executive Caroline Thornburgh.