Tequila Branded ‘Bold and Badass’ To Stand Out On Shelf

New York-based creative agency JWALK developed the branding and design for Viva XXXII Tequila. Design firm CEO and co-founder Doug Jacob describes the packaging and branding for this new tequila entrant as “graphic, bold and badass.”


Viva32 a design-driven product created to stand apart from other tequilas on the liquor store shelf or behind the bar or in someone’s home. People drawn to the bottle’s black and white graphic pattern might also be interested in the whole product story, including its “attainable” category price point as well as “the smooth sipping” Tequila Joven inside.