BBDO and Skippy Create Peanut Gallery

BBDO Minneapolis has created the Skippy Yippee! experience — aided by Click 3X and ClickFire Media  — a broadcast and interactive campaign that allows users to spread joyful ‘yippee!’ moments across the digital universe. In a nutshell, the goal was to communicate fun and variety, and the latest element is an online art gallery with peanut butter as the canvas.

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The campaign began with  :15 and :30 second national television spots demonstrating the peanut selection process — that only the fun peanuts make it into a jar of Skippy Peanut Butter — using custom illustration, animation, and integration with live action footage to bring 3D peanut characters to life.

As part of a two-phase program to support the campaign, a Skippy Yippee! interactive experience was implemented across the peanutbutter.com website, Rich Media ad units and iADs to ensure the same happy experience across all digital devices and platforms. A team of interactive animators and producers created over 50 unique GIFs that were launched at the click of a “Fun Button.” A tracking counter allowed users to see how many “Yippee!” moments were being spread in real time. Over 14,000,000 ‘yippee moments’ were spread throughout our universe thanks to this campaign.

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Phase two, launched in late spring, is Skippy Art, a virtual drawing tool that challenges people to create the ultimate peanut butter masterpiece for the online gallery.  To mimic the real-life gooey effect of drawing in peanut butter, the designers combined texture, color, depth and stroke angles to come up with the ultimate virtual peanut butter drawing experience.