Pentagram, NYT Top Type Directors Club Competition

The Type Directors Club has announced the winners for its two premiere global professional awards programs – TDC68 Communication Design and 25TDC Typeface Design competitions. Pentagram New York led the way with seven TDC68 Certificates of Typographic Excellence wins for exemplary work on behalf of Ben’s Best (packaging), Berkeley Rep (identity, branding), Google Arts & Culture (website), Gwangju Biennale (exhibits, signage), International Center of Photography (identity, branding), National Women’s History Museum (identity, branding), and Wilson Center (website). The New York Times Magazine won four certificates, including two for The New York Times for Kids and two for the magazine.

Tied with three TDC68 certificates each were Daniel Frumhoff Design New York, Havas New York (all for “The Issue Inside the Issue” on behalf of the Ali Forney Center), M-N Associates Ho Chi Minh City (all for PetChoy “Spark the New ‘Choy’?”), Mucho San Francisco, Principle Montréal, Studio Bang-Gu San Francisco and Sunday Afternoon New York (all for Canal Magazine).

The Hague-based Typotheque was the top 25TDC Typeface Design winner with three certificates, one each for Greta Armenian, Lava Syllabics and November Tamil. Winning two 25TDC certificates each were Apple Cupertino, FounderType Beijing, HYS Design Redmond, Interval Type Paris, Klim Type Foundry Auckland, Omega Type Foundry London, and TypeMates in Berlin and Bratislava. ArtCenter College of Design Pasadena was awarded 17 certificates in this year’s Young Ones TDC student awards, including five won by Jincheng Shi.  School of Visual Arts New York picked up nine, including two by Jaeyou Chung.  China Academy of Art Hangzhou, HSE Art and Design School Moscow and Shanghai Institute of Visual Arts Shanghai each won two certificates.

TDC will unveil this year’s Best of Show and Judge’s Choice winners on July 13 at the opening of its annual exhibition of winning work at Cooper Union in New York.  The exhibition will then travel to 20 cities in seven countries. TDC68 and 25TDC competitions were supported by a branding campaign designed by TDC member Tereza Bettinardi, based in São Paulo, which creatively explores the “counterspaces” or inner parts of letters.


TDC68 Communication Design recognizes how letterforms are used, honoring typographic excellence and innovation along with the art and craft of typography and design. 25TDC Typeface Design focuses on how letterforms are drawn, celebrating new typeface designs worldwide. Established in 1946, TDC celebrates and amplifies the power of typography and serves as a global community united by the shared belief that type drives culture and culture drives type. This year marks the second edition of these typography awards competitions since the announcement of TDC’s merger with The One Club for Creativity, the world’s foremost nonprofit organization whose mission is to support and celebrate the global creative community.