Paula Scher Goes Public With Love Story

A larger-than-life figure in the design community with a client list to match, Paula Scher turned her first major project as a partner at Pentagram into a formative 25-year relationship with the Public Theater in New York. In September, Princeton Architectural Press will publish Paula Scher: 25 Years at the Public, A Love Story, a behind-the-scenes account of the relationship between Scher and “the Public” chronicling over two decades of brand and identity development and an evolving creative process. The book includes hundreds of Scher’s posters, noted for their dynamic typographic treatments, including those for Hamilton, Bring in ‘da Noise, Bring in ‘da Funk, and numerous Shakespeare in the Park productions along with other printed and process-related matter. Essays by the two of the theater’s artistic directors, George C. Wolfe and Oskar Eustis are featured, while Ellen Lupton and Steven Heller contextualize Scher’s singular accomplishment.