Y&L Goes Again For Paddletek

Pickleball paddle brand Paddletek and Indianapolis-based agency Young & Laramore have introduced the next installment of their “Let’s Go Again” campaign. The campaign is an ode to the nation’s fastest growing sport and its players, who are younger, fiercer and more competitive by the day. The campaign continues the brand positioning that the agency developed last October, which embodies that universal, athletic spirit of progress and demonstrates how Paddletek helps players take their game to the next level.

Running on YouTube and Facebook, the campaign launches at a time when players are slowly making a return to the courts after a COVID-induced hiatus and coincides with the launch of new apparel on the brand’s website. Creative credits include Trevor Williams, Principal, Group Creative Director; Scott King, Creative Director; Daniel Vuyovich, Senior Designer; and  Rachel Regan, UX Designer.