C&G&H Balances Medical Data Startup Logo

Chermayeff & Geismar & Haviv has designed the logo for a new medical data platform provider. The Truveta platform is founded by a group of major health care systems that provide more than 15% of clinical care in the United States. Sourced by the health care providers themselves, the data is de-identified daily, and is intended to help advance patient treatment, accelerate development of new therapies, and help people make the most informed healthcare decisions. They symbol for Truveta begins with the idea of a tree branch growing upwards and outwards.

The teal-colored branches or leaves are meant to suggest data on a graph, with the precise abstract forms balancing the symbol between the world of nature and the world of data, an appropriate intersectional point for Truveta itself. “Our vision is saving lives with data and our new brand is a gorgeous, durable, and a unique representation of the company we are becoming and what we plan to deliver for the world,” said Lisa Gurry, Chief Operating Officer, Truveta.