Countdown to Chicago: Get Ready for 5 Days of Magic

By Diana Mosher, Content Director, HOW Design Live

What do Pentagram Partner Natasha Jen, 40 Days of Dating co-author Timothy Goodman, AIGA Gold Medalist Brian Collins and PepsiCo SVP and Chief Design Officer Mauro Porcini all have in common?

Pictured: Natasha Jen, Timothy Goodman, Brian Collins and Mauro Porcini

They’ll be delivering keynotes at HOW Design Live May 2-6 in Chicago.

This year’s superstar line-up also includes: Kelli Anderson, David Carson, Frank Chimero, Seymour Chwast, Amy Cuddy, Pum Lefebure, Alina Wheeler and Jeffrey Zeldman. And we’re thrilled to share that Malcolm Gladwell and DeeDee Gordon are returning to the big stage for a lively and thought-provoking conversation that you won’t want to miss.

Where else but HOW Design Live can you engage with 16 of the most talked-about keynotes all in one place—and more than 80 breakout speakers?

If you’re attending the conference for the first time, be prepared to be INSPIRED. If you’re a returning HOWie, then you’re counting down the days until May 2 just like we are. Ideally, you’ve already convinced your boss on the value of bringing the whole creative (and marketing!) team to the conference. But, if you’re still making the case, we have some tried and true talking points.

HOW Design Live is a five-day immersive built around four tracks: Design + Inspiration, Branding + Packaging, Marketing + Strategy, and Tools + Resources. Our in-depth program is designed to spark the creativity and productivity of every attendee — whether in-house, agency or solopreneur—with content that will resonate at all career levels. You’ll sharpen your skills, learn new techniques, and expand your network.

Here are some highlights from this year’s breakout sessions:

Hoefler on Typography. Jonathan Hoefler has been designing typefaces for nearly 30 years, and his company has been called the most influential type foundry of the twenty-first century. With a distinguished library of more than 1,300 original typefaces, you’ll find fonts by Hoefler&Co on Twitter, at Tiffany & Co., and on every can of Coca-Cola — and on every Macintosh, iPad, and iPhone.

Why Great Design is Also Great for Business. Andrew O’Sullivan, Head of Experiential Marketing, The Absolut Company recognizes that innovation today is inextricably linked with design—and great design has become a decisive advantage in countless industries, not to mention a powerful tool seducing consumers across the globe.

How to Kick Ass on Kickstarter. Alex Daly, Founder, Vann Alexandra has such an impressive track record that she’s been referred to in the press as the “Crowdsourceress.” She’ll share her unorthodox story as well as valuable tips for running a successful campaign.

Plus, a strong focus on in-house design and packaging design, including trends, technique, and the design journey. Sessions will offer far more than just inspiration—attendees can expect to walk away with a deeper understanding of their process and the next tangible steps for their career.


Our all new HOW Design Live program for 2017 also features:

Workshops. Back by popular demand, these 90-minute sessions dive deep with hands-on activity and small group collaboration. Topics include: UX Design, Action 101 for Creatives, Web Design for Print Designers and Handlettering.

Get Better Clients Bootcamp presented by Marketing Mentor. Join Ilise Benun for seven 20-minute sessions as speakers share their practical, how-to marketing tools and strategies to get better clients.

Master Classes. These are extended, single-topic 90-minute sessions presented by top experts. Learn how to “sketchnote” on Tuesday and apply your new skill during HOW Design Live. Or, go in depth with IHAF into top in-house trends as leading marketing and design managers share insights from the talented and effective teams.

IHAF Master Series. This brand-new block of programming is a multi-part offering that includes an IHAF Master Class for in-house design agencies and three CMO Strategy Sessions.

This is just a small sampling of what’s in store for you and your team at the 2017 HOW Design Live. Sign up for our updates or follow us on Twitter where we spotlight a different HOW Design Live speaker every day.

Register by January 24 to get the best price. See you in Chicago!

Diana Mosher is Content Director at HOW Design Live. Contact her at