Drone Logo Shows What’s (Im)possible

Chermayeff & Geismar & Haviv has designed a logo for aviation startup Impossible Aerospace. Backed by investors such as Bessemer Venture Partners and Airbus Ventures, Impossible Aerospace is a start-up company based in Sunnyvale CA working to shift aviation from hydrocarbon fuel to electricity. Its first product is a battery-powered drone with two hours of flight time.


The Impossible Drone — the US-1 — is manufactured domestically in the United States, which further differentiates the company in the drone market. The product is being built to meet — and hopefully to become the benchmark for — the high technical standards of the first responder community.


For a company with big aspirations, the visual identity had to be designed with an eye both to the near term as well as the long term. The new geometric symbol is formed from a single black line. to suggest a variety of appropriate ideas, such as an aircraft, arrows, or a star.