Fox Sports opened its 2021-2022 college basketball season coverage with a new design package marked by color and speed. Shared with the Big Ten Network, the design centers around a basketball court that deconstructs, becoming a swirling set of colored floor planks infused with glowing lines. These elements flow through a virtual arena, wrapping around logos and becoming transition and bumper elements throughout the package and even forming a basketball at one point.
The package opts for a lighter tone compared to the previous wood-filled look with a greater emphasis on team color and branding throughout. The overall design relies largely on 2D elements with 3D motion, adorned by lens flares and some lighting effects. The FS1 College Hoops logo has also been redesigned with the new package, opting for a blue hue with a collegiate-inspired typeface.
The insert graphics, including scorebug and lower third, depart from Fox’s former standardized package. This move follows the broadcaster’s recent trend away from standardization, similar to the recent redesign of Fox MLB or NFL coverage. The scorebug has also been enlarged, and is aimed aimed at a younger audience with effects and animations like those in video games; the enlargement is controversial on social media as it hides more of the court than before.
