All in One
  • Home
  • News
    • Fresh
    • Package Design USA (PDUSA)
    • People
    • Events
  • Features
    • Educators to Watch
      • 2021
      • 2020
      • 2019
    • People To Watch
      • 2022
      • 2021
      • 2020
      • 2019
    • Students To Watch
      • 2022
      • 2021
      • 2020
      • 2019
    • Top Design Schools
    • Logo Trends Report
      • 2020
      • 2019
      • 2018
    • Responsible Designers to Watch
      • 2021
      • 2020
      • 2019
      • 2018
    • Print Design Survey
      • 2021
      • 2019
      • 2018
    • Stock Visual Survey
      • 2019
      • 2018
      • 2017
    • Surveys
  • Competitions
    • Enter Now
    • Graphic Design
      • 2021
      • 2020
      • 2019
      • 2018
    • Inhouse Design
      • 2021
      • 2020
      • 2019
      • 2018
    • Package Design
      • 2022
      • 2021
      • 2020
      • 2019
      • 2018
    • Web Design
      • 2021
      • 2020
      • 2019
    • Health+Wellness
      • 2021
      • 2020
      • 2019
    • Cannabis Design
    • Digital Cover Contest
      • 2018
    • Student Design
  • Blogs
    • Graphic Design
    • Products + Papers
    • Hiring + Career Tips
  • newsletters
  • magazine
    • subscribe
    • digital edition
    • free stuff
    • media kit
    • specifications
  • suppliers + services
  • about us
    • who we are
    • contact us

Gov Ball Gets Classic NYC Identity

Fresh February 9, 2022March 5, 2022 Ilana Greenberg

Bodega Cats and Headphone Wearing Pigeons

Creative studio Burn & Broad has crafted the brand identity and visual language for the famous three-day Governors Ball Music Festival in New York City. For the visuals, Burn & Broad leaned into classic NYC iconography. “We wanted to re-imagine the festival as our sort of wild and distorted Disney World – the loudest place on earth in the loudest city on earth,” Burn & Broad creative directors Eugene Serebrennikov and Vincente Garcia Morillo said. “We created an NY-inspired world where bodega cats and headphone-wearing pigeons help us navigate the concrete jungle.” Inspired by a “a love for the city for what it is – flaws and all,” Burn & Broad  hope to capture that emotion with a new Gov Ball logo: a “perfectly imperfect” Big Apple. A fresh color palette continues the narrative; bright greens represent the concrete jungle, yellows suggest a flow of taxis through the streets, while red is a nod to the Big Apple.

The Governors Ball Festival will run from June 10-12. Burn & Broad’s design work features across the festival’s website, posters, countdown, and throughout branding.

Sharing

  • Twitter
  • Email this article
  • Print this article

Tags

Big Apple logo, brand identity, Burn & Broad, Gov Ball, Governors Ball Music Festival, identity, NYC iconography, visual language

About Ilana Greenberg

View all posts by Ilana Greenberg →

Post navigation

Jan Miller
Great Ad Campaigns Are ChicagoAF
AIGA Certificates for Creatives
YUPO - Surreal
Berthold
Academy of Art University
Domtar Paper Matters Podcast
Photographs Telling Stories
Sessions College BFA in Graphic Design
Take a Little Scroll with Verso
Artisan
Copyright © 2022 by Graphic Design USA. Theme: DW Focus by DesignWall.
Proudly powered by WordPress
Posting....