Bodega Cats and Headphone Wearing Pigeons
Creative studio Burn & Broad has crafted the brand identity and visual language for the famous three-day Governors Ball Music Festival in New York City. For the visuals, Burn & Broad leaned into classic NYC iconography. “We wanted to re-imagine the festival as our sort of wild and distorted Disney World – the loudest place on earth in the loudest city on earth,” Burn & Broad creative directors Eugene Serebrennikov and Vincente Garcia Morillo said. “We created an NY-inspired world where bodega cats and headphone-wearing pigeons help us navigate the concrete jungle.” Inspired by a “a love for the city for what it is – flaws and all,” Burn & Broad hope to capture that emotion with a new Gov Ball logo: a “perfectly imperfect” Big Apple. A fresh color palette continues the narrative; bright greens represent the concrete jungle, yellows suggest a flow of taxis through the streets, while red is a nod to the Big Apple.
The Governors Ball Festival will run from June 10-12. Burn & Broad’s design work features across the festival’s website, posters, countdown, and throughout branding.