PRESIDENT/OWNER
21-13 IMPACT GRAPHICS, INC.
IRVINE CA
21-13 Impact Graphics, Inc. was founded back in 2005 with the belief that a lower budget should not mean poor or less quality when it comes to a client’s branding and marketing.
I have been designing professionally since 1998 and worked with a couple of great companies. One was for a company working with credit unions and banks where I really got to understand design from creation to preflight to press to the mail house. And in 2000, I started working in the DVD market doing editing, animation, and design for various entertainment companies. Which turned into full time designs for various movie posters and DVD packaging. I left there in 2005 and started my own company.
Our specialty, it’s hard to say. I love design and all aspects of it. One day we can be working on a cigar company branding, next day a medical brochure, or movie posters for various studios. We specialize in creativity and that allows us to do so many varieties of projects. Learning and researching subject matter for various projects is all part of that. Being an artist my whole life and years of managing retail stores (in my younger years) gave me a great background to not only run and manage the company but it gave me great insight to really go the extra mile for all our clients.
Looking forward, are you optimistic about the role of graphic design in business and society?
I am very optimistic about the future in our ever changing culture, politics, environment, etc. There are so many sections of our lives where a designer can really find a niche and be a part of something incredible. Whether it’s local communities or nationwide there are a lot of opportunities.
Have the challenges of the past two years changed the way you approach your work?
It made me really take a step back and see the business of design from a whole new perspective. You must then ask yourself “what’s working and what is not working?” Eliminate areas that are not productive and concentrate on what is missing. Made me stronger as an owner and a designer.
