The Paris Olympics has a logo. The Organizing Committee for the Olympic and Paralympic Games Paris 2024 has unveiled the emblem following an innovative launch ceremony, which saw over 700 runners run different routes around the center of Paris followed by the reveal in full on a giant screen precisely at 20.24. The new design is said to bring together three iconic symbols connected to sport, the Games and France – the gold medal, the Olympic and Paralympic flames, and Marianne. The emblem takes the shape and color of the Olympic medal, and the organizers contend that the flame “reflects the unique energy of the Games, which bring people together and drive solutions forward” and the Marianne element “pays tribute to a woman who is a French national symbol known around the world” as well as “paying homage to female athletes and a nod to history, as it was in 1900 at the Olympic Games in Paris that women were first allowed to compete.”
And if that were not enough, the logo is also said to pay tribute to Art Deco, the first complete artistic movement, which reached its height at the 1924 Games in Paris. For the first time, the emblem will be the same for the Olympic and Paralympic Games, only differentiated by the Olympic rings or Paralympic agitos, which will appear underneath.
IOC chair for the Olympic Games Paris 2024, Pierre-Olivier Beckers-Vieujant, said: “I congratulate Paris 2024 on the launch of their new emblem. It perfectly reflects their vision and desire to put people at the heart of the Olympic Games Paris 2024. The combination of the gold medal, the Olympic flame and Marianne brings together the values, history and French touch that will make these Olympic Games truly special. I believe that this innovative design will be quickly recognised around the world and be a wonderful calling card for the Olympic Games Paris 2024.”
