The new logo for Post-It brand was quietly rolled out this Winter, but it’s been noted by the internet. Users are polarized by the new look, with some finding it clean, and others not so sure. The most obvious change is the simplification of the notes behind the wordmark. Gone are the cartoonish, curved-edged depictions – in their place are two simple square versions. The sans-serif typeface is largely unchanged, but the hyphen and dot above the ‘i’ have been stretched upwards into squares. Critics of minimal logos like Post-It Brand’s are calling it boring; others praise the lack of clutter. As one Twitter user put it: “It’s so simple you could draw it in the sand – one test of a good mark, IMO.”
Post-It Sticks To Flat Logo Trend
