Gravity Global Names Pearce As US Head of Creative

Former CCO of BBDO, David&Goliath, and The Wonderful Company

Bobby Pearce has joined Gravity Global in the newly created role as U.S. Head of Creative. The announcement follows the agency’s acquisition of 9thWonder, which increased its overall business by 40% and brought its U.S. presence to more than 300 people and a full portfolio of B2B and B2C accounts.

Pearce has led creative for such agencies as BBDO, David&Goliath, The Wonderful Company, Fallon Worldwide, and Goodby, Silverstein & PartnersBobby Pearce has joined Gravity Global in the newly created role as U.S. Head of Creative. , as well as ownership of his own agency (Damman Pearce and Van Winkle & Pearce). Pearce has brought a bold, humorous approach to such high-profile brands as BMW, Holiday Inn, Kia, Budweiser, AT&T, and Microsoft, and he has won multiple Cannes Lions, One Show, Effie, ANDY, and Mercury awards.

“Gravity Global is down to earth people who dive into the work to do great things and create great results for clients,” said Pearce. “I’ve seen firsthand how their positivity, collaboration, strong work ethic and respect for creative brings clients great outcomes, and it’s unlike any agency I’ve experienced. I’m excited to be part of a team that combines independent resourcefulness with a significant global organization.”

As he helps elevate client creative, Pearce will attract and nurture talent and increase diversity in teams. He will be based in Gravity Global’s Los Angeles office and will work alongside Global Executive Creative Director, Paul Anderson, and teams from Gravity’s worldwide offices.

“Bobby’s breakthrough creative, proven experience, creative team mentorship and extraordinary results will put us in a commanding position in North America,” said Jose Lozano, President of Gravity Global. “We now have scale in creative here to match our award-winning strategy and media capabilities, so we can do even bigger things for clients.”