Jen Cole recently joined Wichita-based marketing agency, Greteman Group. She plans to help agency clients build their brands through socially engaged online communities. “I help brands develop unique voices that manage to be relevant and authentic while also being human,” says Cole. “You want to feel that there’s a person at the other end of the conversation.”
“Jen has learned how to be strategic yet genuine in her approach to social media, which is rare,” says Greteman Group Vice President Ashley Bowen Cook, who oversees the digital department. “In addition to her proven skills, we appreciate that she does everything with a smile. That helps in any work environment, but especially in today’s fast-paced world. Jen stays nimble and responds quickly.”
Previously, Cole was co-owner of X-Stand Standing Desk, a relationship marketing account manager for NOW Marketing Group, and a community manager for the Social Media Examiner. She co-founded DepICT Media and owned Backspace Media. Earlier in her career, she managed social content for Sullivan Higdon & Sink and RSA Marketing.
Cole earned a BA in psychology from Northwestern Oklahoma State University and an MBA from the University of Phoenix. Her volunteer experience includes coordinating social media for Digital Wichita, managing social media as a 1 Million Cups organizer, and serving as a mentor for the Leukemia & Lymphoma Society.