Jovenville Creates Addictive Designs for Narcos

To promote the third season of the Netflix series Narcos, the Jovenville brand extension creative agency worked with production company Gaumont and licensing agency Evolution to develop design elements for packaging and merchandise.



The agency sought to turn Narcos into a lifestyle brand, creating designs that honored the themes of the show – including espionage and editorial – but also have the kind of contemporary, urban style that you see in top streetwear labels. To ensure all licensees remain true to the spirit and letter of the brand, Jovenville has developed a detailed accompanying style guide that dictates how to apply the artwork on products.