Oishii Creative Blends Reality and Imagination For Sprout

Oishii Creative contributed to the brand refresh of preschool television network Sprout whose new brand identity is highlighted by the tagline, “Free to Grow,” with an on-air look that combines live-action and motion graphics. Oishii Creative produced more than 60 promotional elements for the refresh, including live-action spots, lower thirds, bumpers, IDs, end pages, transitions and promo toolkits. “We created lifestyle vignettes to creatively capture the real-life wonder and moments that preschoolers experience in the world,” says Ismael Obregon, Co-Founder and Chief Creative Officer of Oishii Creative. “Young children should be encouraged to play, to explore and to grow with unfettered possibility, which we tried to portray authentically in the brand spots.”

Oishii developed the on-air identity around the theme of “finding the extraordinary in the ordinary” by combining everyday objects with live-action, animation and modern design. This visual language reflects how children seamlessly blend reality with imagination. Each branding element was created using found objects and props whimsically reimagined as something different: pillows become campfire marshmallows, while a blade of grass becomes a feather in a fedora. In addition to Obregon, credits at Oishii include Executive Producer Daniel Walkup, Art Director Laurent Barthelemy, Graphic Designer Amanda Trovela, and Illustrator Yuki Yamada. At Sprout, VP of Marketing is Jennifer Giddens, Creative Director is Farrel Allen, and Manager, Brand Marketing is Bridget Sullivan.