Chris Ertel Joins Equator’s US Team As Strategy Director

Equator has appointed Chris Ertel as Strategy Director. Ertel brings extensive experience in developing brands in both retail and CPG sectors to his role at Equator. Having worked with leading brands and retailers – the likes of Sara Lee, General Mills and Kroger – he seeks to bringsa consumer lens to client strategies, identifying opportunities for growth through in-depth consumer understanding and impactful brand storytelling. In the role, Ertel will provide clear, impactful strategy propositions for new and existing clients, and help Equator’s creative teams balance beautiful design with consumer and business needs. 

On the role, Ertel comments: “Throughout my career, I’ve always understood Equator as an agency that delivers fantastic, impactful designs in very challenging categories, so when the role came up, it piqued my curiosity. The opportunity felt exciting as I could see how my background and skills could enhance what Equator does well by extending beyond the brief, connecting pre-design activities to business results.” On the appointment, Global Managing Director Matt Caldwell, adds: “What’s great about Chris is that he really champions the consumer mindset when developing strategy and working with clients and creative teams. He also has real dexterity when it comes to thinking about different markets and briefs. I have no doubt he will continue to build the relationships we have with our client partners and find new ways for them to establish, build and enhance their brands.”