Pavone: ‘A Lot Of Fun’
east|west marketing group has teamed with Post to create artwork for Magic Fruity PEBBLES Sneakers and Cereal. The work was part of a co-promo with Nike and NBA star LeBron James. In it, James is transformed into a Flintstones character for the colorful partnership. east|west designed special Magic Fruity Pebbles cereal boxes – and Flintstones character artwork used on select Nike apparel. Items include the color-shifting Nike LeBron James 19 Low Magic Fruity PEBBLES shoes, Nike Fruity PEBBLES Tees, and Hoodies.
“There are iconic American brands everywhere you turn with this project, from Fruity PEBBLES to LeBron to Nike. To have a chance to work with all three was a lot of fun and I think it shows in the final product,” comments Michael Pavone, President of Pavone Marketing Group, the marketing and research holding company that owns east|west. The partnership is promoted in Nike stores, at Nike.com, and on boxes of Magic Fruity PEBBLES, which are available for a limited time at select stores.