Drinks Designer Denomination Toasts Three

Focus On Design, Innovation and Sustainability

Denomination is increasing its capabilities in design innovation and sustainability with new appointees:  Executive Creative Director Butler Looney (shown here), Managing Director Simon Gawn, and Creative Director Jonny Kearns.  The three new leadership appointments to Denomination’s US, Australian and UK offices are intended “to bolster the agency’s capacity for design innovation at a global scale.” Rowena Curlewis, CEO and Co-Founder of Denomination, says the appointments are a step towards the goal of “leading change with new thinking in all areas: design, innovation and sustainability.”

Butler Looney has been appointed as Executive Creative Director to Denomination’s US office. Previously he was VP, Creative Director at Headspace Health and prior to this, held the same role at Ginger, an on-demand mental healthcare company that then merged with Headspace. Throughout his career, at agencies such as Turner Duckworth and Sterling, he has worked with brands such as Coca-Cola, Hershey, and Fitbit.

Simon Gawn, previously National General Manager at McCann, has been appointed Managing Director to Denomination’s Australian office. He also spent 10 years at Ogilvy in New York, London and Sydney and has built brands and campaigns for IBM, Coca Cola, Mastercard, Philips, Microsoft, eBay, and Amex.

Jonny Kearns, previously Associate Creative Director at Marks, has been appointed Creative Director to Denomination’s UK office. Kearns is an award-winning identity and packaging Creative Director, who has worked at several top design agencies, including Boundless, Identica, Bloom and his own agency, Carrousel. In 2016, he won a “best 10 designs in 10 years” for package design of Johnnie Walker Black Label Limited Edition for Russia.