Iconic design firm frog has opened a new studio in Mexico City, its first in Latin America. As Mexico’s corporate landscape matures giving rise to a growing number of businesses, frog officials say that they see tremendous potential in bringing its brand to the country and region. “As a door to the rest of Latin America, our presence in Mexico will allow us to better serve existing clients and make our offerings available to a broader, more diverse set of organizations,” said Andrew Zimmerman, President of frog. “With a rising interest in high-quality design and a growing appreciation for the value it delivers, frog can play a key role in elevating design in Latin America.” frog has launched the new studio by hiring the entire team of designers, strategists and technologists from 23 Design, a full-service design consultancy based in Mexico City. 23 Design’s founder and design director, Luis “Lulo” Lopez, shown here, leads the frog Mexico City studio as creative director and general manager.
frog Jumps To Latin America
