Design firm HUSH has named Daniel Perlin as their new Director of Strategy. Perlin’s extensive career spans the fields of design, art, architecture, and technology. As Director of Strategy, he will further integrate strategy as a core component of HUSH’ssofferings, strengthening and expanding the firm’s position as a leading experience design studio. Before joining HUSH, he served as the Experience Director for both Local Projects, with whom he helped create the award-winning interactive redesign of the Cooper Hewitt Museum, and Droga5 as well as the Strategy Director for Imprint Projects. Most recently, his I Will What I Want campaign with Droga5 for Under Armour garnered a Cannes Cyber Grand Prix, a Clio Award, and a D&AD Award. In addition, Perlin and his teams have won several Webbys, FWAs and Awwwards. He is the the founder of perlin studios and his own design agency, Make_Good_Design, dedicated to creating experiences that address critical issues surrounding humanity and the planet.