Bat Conservation International came to creative agency BRIGADE for a brand refresh that would help them stand out among traditional conservation nonprofits, mobilize donors, and raise awareness of their mission to end bat extinctions. In order to help BCI stand out, the Brigade team focused on building consumer engagement and trust through consistent branding at every touchpoint. Working closely with BCI, they created a distinct brand personality that represents their unapologetic, science-forward approach, and matches the unwavering mission to create meaningful change. The program includes a key messaging platform and new visual identity, a comprehensive brand guide to unify all communications, and a revitalized website that integrates educational resources with captivating bat imagery and videos of fearless conservationists and scientists in the field. BRIGADE is a 20+ person brand-building firm based in western Massachusetts, headed by Executive Creative Director Kirsten Modestow, with a significant roster of blue-chip clients.
