Good Ideas Have A Will Of Their Own
João Paz has been upped to Head of Design from Associate Creative Director at MullenLowe New York. Comments Chris Rowson, Executive Creative Director: “I’m so excited to announce João as our Head of Design. We have a shared vision and passion for the strategic and conceptual role design will play for our clients. He has an incredible eye for craft and truly embodies the maker spirit.” Paz’s design career spanned five years at Ogilvy, first in Paris, where he met Rowson, then again in New York where the creatives were reunited. While at Ogilvy, Paz worked on Coca-Cola and American Express, creating film, digital, print, and non-traditional media work that won numerous awards. Prior to joining MullenLowe New York, he spent two years at Elephant, where he most recently worked on the pandemic standout “AOR” project for the last remaining Blockbuster store in the country, as well as Apple’s first global launch targeting businesses. He started his career in his home country of Brazil at Filadelfia, where he created the viral film sensation The World’s Most Downloaded Man. Paz was persuaded to join his current firm eight months ago as part of Rowson’s vision to build a design team of makers at the agency. Paz explains how he honed his craft: “I believe good ideas have a will of their own and shouldn’t be interfered with too much. So, I’ve been trying to get out of their way for almost 18 years. During this time, I ended up learning quite a bit about typography, motion, illustration, photography — everything. And how it all plays a part in a brand’s narrative, whether it’s in the context of a global campaign or a simple banner.” MullenLowe New York is part of MullenLowe U.S., with a client roster including American Woodmark, Banner Health, E*TRADE, Edgewell, Merz, Unilever, and more.
