Former Under Armour Creative Lead Gravitates To Planit

Planit, a top Baltimore communications, marketing and interactive agency, adds Jed Jecelin as Executive Creative Director. In his new role, Jecelin oversees and manages the agency’s entire creative process. “We’re thrilled to welcome Jed to our team as executive creative director,” said Ed Callahan, co-founder and creative strategist at Planit. “Planit continues to grow and evolve quickly and I’m confident he will enable our already strong creative team to deliver the outstanding creative excellence that reaches the hearts and minds of consumers and most importantly, lead change and make a difference for our clients. Additionally, as a passionate, strategic brand-builder who values empathy and a big sense of humor, Jed is a perfect cultural fit.” With more than 20 years of experience, Jecelin spent the last 14 years as a creative lead at Under Armour where he oversaw the brand’s revenue-driving categories including Running, Training, Women’s and Team Sports, as well as developing the positioning around new innovations. He managed the in-house creative team as well as global teams and agency partners in the development of fully-integrated global brand campaigns, product launches, social activations, in-store/ecommerce installations, and pro athlete collaborations. Planit clients include Royal Building Products, CareFirst, Preen, SourceAmerica, Kiddie Academy, Sheetz, Curio and The AMES Companies.