WPP Merges Firm Led by Morris and Prior

Communication company WPP has announced the creation of a new company named Design Bridge and Partners, formed by the merger of Design Bridge and Superunion. Launching in January 2023, The new company will enable clients to leverage a full range of industry-leading design expertise, driving growth and transformation through consumer, business, lifestyle and experience design. John Morris, currently CEO of Design Bridge, will take on the role of CEO of the new global business, in partnership with Jim Prior, currently CEO of Superunion, as Chair. “Design Bridge and Partners will be a leader in design and an important part of our simpler, future-facing client offer,” said Mark Read, CEO of WPP. “Formed from two successful companies, it will create new growth opportunities both for our people and our clients.” Design Bridge is recognized as a leading design agencies for consumer brands and counts among its clients Diageo, Unilever, Mastercard and Fortnum & Mason. Superunion is a multi-award-winning agency with expertise in corporate branding and brand experience work for clients such as NASA, Bank of America, Intel and the BBC.