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Affinity Awakens the Spirit of Alaska

Package Design USA (PDUSA) October 6, 2020October 16, 2020 Ilana Greenberg

What do you do when your greatest asset is hiding under a glacier? Affinity Creative Group was asked by Anchorage Distillery to capture the  brand essence as well as the authentic and adventurous spirit of Alaska. The design solution included creating a logo that projects authenticity and achieves strong brand registration on a crisp, white, textured label stock; adding an engraved Alaskan Moose to emphasize a rugged and hardy spirit of the brand; and developing packaging with a hand-made, customized, and specialty-crafted look and feel. Other packaging details include a finely detailed ‘tax-stamp’ look of the neckbands to the rippled, die-cut labels, suggestive of the Alaskan water’s edge. To further underscore the brand’s origin and attributes, Affinity Creative recommended a new glass bottle structures more aligned with the brand personality. For instance, The Aurora Gin translucent-colored glass effect is inspired by the aurora borealis and Alaska’s undulating-blue waters. Additionally, the switch from transparent closures to wood stoppers delivers a sophisticated, yet down to earth, craft vibe for the entire product line.

ANCHORAGE_BEFORE_AND_AFTER_AFFINITY_CREATIVE_GROUP

Johnny McCormick, CEO, Anchorage Distillery, commented, “The Affinity team has a winning approach to the creative process. Rather than dive straight into label concepts and bottle shapes, we started with the essential questions: What makes our Alaskan spirits unique? What elements of our distillery’s Alaskan identity do we want to convey?” In addition to Aurora Gin, a range of Vodkas, Roadhouse Rye (a clear un-aged whiskey), and a new, Single Barrel Release, Straight Rye Whiskey, round out the re launched brand family. From its unique creative campus, (two mansions and a bungalow), along historic officer’s row on Mare Island CA, Affinity Creative Group provides brand design, digital media, and retail activation marketing services, particularly for wine, spirits and other luxury categories.

About Ilana Greenberg

View all posts by Ilana Greenberg →

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