Black Cat Romances Darker Side of Gins

Sacred Spirits, the boutique distillery born out of a residential home in Highgate, North London, is launching a new product, Sacred Old Tom Gin, to add to their range of critically acclaimed gins. The design by brand and packaging design agency Hart & Jones features the image of a black cat on the label and a bell collar around the neck of the bottle.


The idea: romance the darker side of Victorian gins and set itself apart from the delicate designs that have become the norm. Chris Hart, Creative Director at Hart & Jones, expanded on how the historical roots of the product inspired the design approach: “There is a decadent and mysterious feel to the new design that links to the common use of the cat in an older visual language of gin. And it marries perfectly with the passion of Sacred Spirits for building on the great styles and recipes of previous years. The visual shudder achieved by the four-eyed cat is so arresting on shelf, and the bell collar goes beyond a touch of wit to provide a unique aural signal and sense of ceremony to the pour.”