Bluemarlin Has Fun With Chocolate’s Heritage As Currency

TCHO Chocolate has a bold new look for its Pairings line thanks to brand design consultancy bluemarlin. The makeover combines TCHO’s disruptive fun with chocolate’s heritage as ancient Mayan and Aztec currency. Rich coloring expresses high quality of ingredients – from mint chip gelato to extra dark 81% cacao – while subtle patterns on the foil evoke the intricate patterns found on currency around the world. The Berkeley CA-based maker of premium chocolates is known for its work with cacao farmers and cooperatives, in particular providing the tools and training needed to produce the highest quality beans. Comments Anthea Kelsick, strategy director at bluemarlin New York: “This redesign strengthens the brand portfolio by creating a new set of photography and design guidelines that improve consumer understanding while continuing to visually express the TCHO Chocolate’s story.”