BSSP Floats New Cannabis Products

Parallel (formerly Surterra) has launched two new products just in time for the holidays: Float for humans and Heelr for pets. Strategic direction and creative development for both launches is by Sausalito-based agency BSSP. BSSP is a 2018 Ad Age Small Agency of the Year.




Float is a new line of products developed to spread the mood-boosting and creativity-enhancing power of cannabis. Launching in Florida with an all-new brand, Float tapped BSSP to develop the overarching creative direction, which includes vibrant packaging concepts and colorful campaign creative development. Heelr is a CBD treats for pets, developed “to help our furry friends feel more comfortable in new or frightening situations, giving pet owners peace of mind. Again, BSSP developed the product’s new packaging.




Creative credits include: AJ Marino, Account Supervisor; Brooke Panian, Business and Strategy Coordinator; Jake Bayham, Strategy Director; Ed Patterson, Creative Director; Jeff Hornung, Creative Director; Luke Zehner, Copywriter; Zack Browne, Senior Copywriter; Alfonso Ruiz, Art Director.