Ferroconcrete Urges Wine Shoppers To Winc Responsibly

Formally known as Club W, this “personalized wine club” was founded in 2012; it produces wines through a select group of winegrowers and bottlers to service online subscriptions and stores nationwide like Whole Foods. The company turned to LA-based Ferroconcrete to elevate the brand.


With a name change early in the process – now Winc – they sought an identity to help reach a wider audience and encourage a change in the habits of wine shopping. The design firm explains their branding and packaging solution nicely: “We believe wine culture should be relatable and charismatic, while securing Winc’s position as a leader in its unique category. We crafted a brand that harmonized a modern-classic approach to the ‘Roaring Twenties—The Golden Age of Drinking’, by complementing elements of the era with a clean and minimal visual language.


The timeless logo, palette of typography, shapes, and colors represent the brand by providing a sense of luxury, yet combines an irreverent spin to make wine more enjoyable. From packaging to website and social media, the Winc brand has audiences adopting a new lifestyle for wine lovers. Please Winc Responsibly.”