handsome Freshens Meal Delivery Service

Simplified Packaging Helps Brand Get Out Of The Way

Branding experience design agency handsome has partnered with meal delivery service Snap Kitchen to modernize their e-commerce and brand experience.  Beginning as a brick-and-mortar business with several locations across the southern United States, Snap Kitchen offered a quick, convenient way to grab a freshly-prepared meal on the go. As meal kit services grew in popularity, however, the company soon began offering meal plans for delivery. With the closures from COVID-19, stay-at-home orders greatly increased forcing Snap Kitchen to lean more heavily into an online market. To handle the transition, Snap Kitchen tapped handsome to help reshape its brand experience. The agency’s holistic approach allowed the service to better target its customers and to optimize its offerings. Updated creative touches all points, from the brand’s website all the way to new package design.


Drawing creative inspiration from DTC brands outside the food industry like Warby Parker, handsome executed a holistic redesign of each brand touchpoint, showcasing the freshness of Snap Kitchen’s food and the speed and convenience of building and receiving the boxes, with simplified packaging that puts the nutrition information front and center while celebrating the fun personality of the brand. “Snap is about healthy food fast,” Co-Founder and CEO John Roescher says. “The new brand gets out of the way and shows the freshness of the food while featuring the speed and convenience of building and receiving subscription boxes as well as on-demand delivery. This is reflected in the smooth, clean and quick UX of the new website, the messaging and the simplified packaging that all promotes the ease of using the service, puts the nutrition information front and center while also bringing the fun personality of the brand forward with little silly things like the gift of a ‘Snap Spork’ on their third box.”