Orgain, a nutritional supplement company, approached Launch Innovation to come up with a name and package design that could help launch them into the clean rapid hydration space with its new product. The Launch Innovation team developed a design intended to appeal to health-conscious consumers — featuring cleaner ingredient information and a modern label. With vibrant colors delineating the flavor offerings and the name HydroBoost, the design directly communicates the benefits. Single-use packets were selected to present the product in a contemporary lifestyle way that evokes a response online or at retail.
“We are thrilled with the design Orgain selected. It separates them from the rest of the functional hydration products out there. We are so proud to see it come to life on shelves and online,” said Francesca Allevato, partner at Launch. Adds Andrea Theodore, chief marketing officer at Orgain: “The design is not only modern and beautiful but it delivers product benefits in a way that connects with the consumer.”