LIFEWTR Goes West For Design Inspiration

LIFEWTR debuts a West Coast-inspired limited edition bottle collection, featuring the creative expressions of five diverse local artists and duos that pay homage to the unique character and landmarks of five states: Washington, Colorado, Nevada, Arizona and California. Featured artists include Seattle WA based art director, graphic designer and illustrator Victor Melendez; Denver CO based art duo The Worst Crew; Reno NV based illustrator and artist Kate O’Hara; Phoenix AZ based fine art painter and public art muralist Lauren Lee; and Los Angeles CA based muralist James Haunt.



To drive further visibility for their work, LIFEWTR has flooded each state with the featured artist’s designs across in-store and out of home advertising, including art-wrapped LIFEWTR/PepsiCo trucks. Furthermore, each artist has been commissioned to bring their artwork to life via local murals. The limited-time bottles are available for purchase while supplies last at retail locations across their respective states. Shown here: Lauren Lee out of Phoenix AZ.