Little Spoon Baby Food Gets Grown-Up Makeover

A Modern Approach To Babies And Kid’s Meals

Little Spoon has decided to improve its brand’s visual image with its newest product innovation of fresh, on-the-go smoothies. The revamp was handled by branding agency of record Little Big Brands.

“It’s so satisfying to be able to work on a brand from inception, helping guide its strategic path,” said Pamela Long, partner, Little Big Brands. “With all the new innovation in the pipeline, there was a real opportunity to create a more unified, modern visual palette for Little Spoon.”

Adds Caryn Wasser, VP of Brand Marketing and Partnerships: “At Little Spoon, it’s not just our products that are fresh — it’s our take on parenting and what it really looks like today. We wanted to use design to communicate our modern approach to babies and kid’s meals in a way that appeals to both the parent and child. Straddling an illustration style that could be drawn by either party, utilizing a bold typeface and vibrant colors, then layering in the use of organic forms inspired by our ingredients and of course, our spoon, conveys our fresh take in this category.” 


In addition, the brand is working on an upgraded website that includes an enhanced menu experience as well as product deep dives that highlight essential ingredients as well as unique hidden veggies and superfoods.