LRXD has created packaging for Sola, a sugar substitute that is also being introduced in a line of low-carb and low-sugar branded products. In addition to designing the product packages, the Denver firm — which describes itself as a “health and happiness advertising agency” is responsible for an integrated marketing effort that includes positioning, advertising, digital, social media, POP and collateral materials. Sola is positioned as healthful and flavorful.
Bright red packaging is offset by a swatch of complementary color – a different hue for every SKU – and photography gives shoppers a peek at each product as through “cutaway” windows. Copy is sparse and white. “We used the angled color blocking and transparent windows to create something eye-catching and iconic at a shelf,” said creative director Andy Dutlinger. “It was also essential to communicate to shoppers that these products allow them to cut out sugar without sacrificing the taste they’ve always loved.”
