Pearlfisher is championing balance from within with the creation of premium wellness brand BOTANISTRY. The client is rooted in the ancient science of Ayurveda and Sri Lankan heritage of cousins and co-founders, Rashmini and Rukshan Mather; the initial range of dietary supplements includes 4 herb, spice and superfood blends which can be used, among other things, for soups, smoothies and cereals.
The name and creative approach draw on the central idea of a botanist’s notebook, and the respect for nature combined with Rashmini and Rukshan’s personal ethos of care and family. Explains David Ramskov, Managing Director at Pearlfisher, said, “We wanted to break through the noise and clutter that is very evident in the wellness category to create an authentic brand for every lifestyle that supports peoples’ emotional and physical wellbeing in a way that is truly balanced and holistic… This informed the creation of a brand positioning and tagline, ‘a blend of heritage and nature.’”
Louise Hvenegaard, Pearlfisher Design Director, observes: “Every little detail of the identity and design has a deeper meaning and speaks to the duality at the heart of the brand. For the brand mark, the ‘B’ of Botanistry becomes a stand-alone symbol of quality – promoting the values of bearing, being, balance – with the five intertwining leaves representing the five natural ingredients to be found in each blend. We have crafted Garamond BE and Gotham for the product descriptors to signify that the brand is, at once, rooted in tradition and yet functional and modern. The canister colors, and two-tone botanical illustrations, create a beautifully sensorial effect in their depiction of the natural properties, flavor and experience of each blend.”