Pearlfisher Whale Tail Makes Waves

Refillable Bottle Is A Call To Action

Pearlfisher has created a packaging design system that aims to highlight the importance of protecting our oceans for wellbeing brand Love Ocean. Founded by Gabi Jennings, Love Ocean is a sustainable, natural, and ocean-inspired range of bath-time products, designed to be refilled and reused and become part of the  family bath-time routine. The signature bottle and whale tail symbol serve as a reminder of the importance of ocean conservation, with the aim of uniting parents and children in a conversation about living more sustainably.

“We wanted to create a structure that celebrated one of the wonderful creatures from our ocean and that inspired the whale tail bottle structure and illustration – a positive call to action of what we are set to lose if we don’t act now and educate all ages on the importance of protecting our oceans,” said David Ramskov Hansen, Pearlfisher Managing Director. Describing the design, Jesper von Wieding, Pearlfisher Strategic Creative Partner, explained, “The simple click-off lid is tactile and highly recognizable – designed to be a beautiful object for a parent to entertain their child at bath-time and encourage storytelling about the wonders of the ocean. The tail is a key feature of the packaging design, used above the brand name; its shape is reminiscent of a heart, linking the brand’s name and a love for our ocean. It also evokes fluidity and ocean waves and is set against a calming and seaspray-inspired off-white and ocean blue color palette.”

The bottle can be refilled with reusable product pouches that can be delivered directly to people’s doors and sent back to Love Ocean for cleaning and reuse. However, if it is thrown away, the bottle is made from 100% recyclable plastic that is able to be widely across the UK.