Public Address, Toronto-based design and creative studio, has developed the brand strategy, visual identity, tone of voice, and launch materials for The Language of Yes, California winemaker Randall Grahm’s exploration of the central California Coast through small batch vinous experiments. The project is in collaboration with the Gallo Luxury Innovation team and label designer Chuck House.
The label art takes its inspiration from a long out-of-print book on Medieval Occitan culture sourced from a rare book dealer in Paris. Expanding on a design by Chuck House, Public Address developed an identity system with a literary style. The typeface Traulha, also inspire by Occitan culture and language, is used throughout as a contemporary nod to the historic roots.
The brand’s tone of voice aims to compliment the design system and to place Grahm as the first-person protagonist playing off a more neutral narrator as straight man. With small batch, limited release experiments, the identity acts as a unifying force.
