SONIC Packaging Highlights Variety and Customization

Sullivan Higdon & Sink is highlighting variety with 24 illustrations and stories for customers’ of SONIC® Drive-Ins. SONIC® recently debuted the new packaging featuring illustrations and brand stories that emphasize variety and customization.  The concept puts the customizability of these SONIC items front and center — from Chili Cheese Tots to adding vanilla to a classic Cherry Limeade — and inspires fans to discover a new favorite.


Credits at the agency go to Creative Directors Jon Kowing and Parc Masterson; Art Director & Illustrator Jerad Nun; Copywriter Matt Stacks; and Photographer Brian Yates.