New creative work from Fortnight Collective and their client Yasso kick off the new year with 8 inaugural frozen Greek yogurt pint flavors that encourage consumers to enjoy something delicious with complete abandon. An indulgent attitude is captured in the design of the flavors: big and bold typography and ingredient imagery allows the brand voice and appetite appeal to take center stage.
Each pint plays on the traditional flavor name by embodying the company’s spirited outlook. The design is carried onto the back with “charming messaging” and the pint’s heat seal lid, which features the founders’ new sports initiative, the Game On! Foundation. Finally, the company website has been redesigned to deliver a more complete brand, product and founder story. The Yasso pints are available online now and at retailers nationwide beginning in March.
