Subplot Provides Main Story For Level Ground

Subplot continues its longstanding strategic design relationship with British Colombian coffee company Level Ground, and has helped extend their package design beyond coffee. Subplot has now helped Level Ground position all their other products including Tea, Vanilla, Spices, Coconut Oil and Rice.


Founded in 1997, the client has a mission and a consistent track record of trading fairly and directly with small-scale producers in developing countries, and marketing their products in North America.


Subplot Founder & Creative Director, Roy White, recently visited Colombian fruit growers and coffee farmers who supply product to Level Ground. During the trip, White also visited the Subplot-sponsored school at Las Flores, Santa Ines, high in the Andes, where he shared the day and pink Subplot pencils with all the pupils.