Traina Raises The (Endurance) Bar

Traina has created a new brand strategy and identity for PR Bar, a line of endurance bars. PR is short for Performance Ready and, to broaden the target audience from elite athletes to include people who lead active lifestyles, the brand’s tone and voice was refreshed to be more inclusive, the the logo and packaging were redesigned to be have more consumer appeal.

Before (left) and after (right) redesign
Before (left) and after (right) redesign


Changes executed by the San Diego CA-based design firm include a new color system, typeface, and core graphics that emphasize ingredients and taste. The new visual system is extended to sales and marketing materials to support an aggressive distribution effort.


Finally, a new website focuses on showcasing the products and providing an intuitive ecommerce solution.